Formalising merger with competitor. Our firm is assisting Aleph in formalising the merger of its company Internet Media Services Peru with the Peruvian subsidiary of the media representation of Entravision, which was its competitor. The acquisition was made by Aleph on July 2024 and the client requested our assistance to look for the best option to formalise the transaction.
Considerations to achieve efficient structure: The purpose of this merger is to gain some efficiency though the merger of both business into one legal entity. We considered the management and commercial points of view, as well as the compliance with all applicable labour, tax and general legal obligations.
Structuring and documenting intercompany merger: Taking into account we are facing an intercompany merger; we are in charge of the structure as well as the drafting of all necessary documents for the accurate implementation of this transaction.
Global leader in digital advertising: Aleph is a global digital advertising powerhouse operating in more than 150 countries. With a team of over 1,500 digital experts in more than 75 offices worldwide, Aleph combines global reach with local expertise to deliver results to its clients.
Expanding global presence and digital partnerships: The acquisition of the division of media representation of Entravision by Aleph resulted in the strengthening of Aleph presence in 29 markets, through Southeast Asia (formerly MediaDonuts), Latin America, and Central America (formerly Cisneros Interactive), extending its relationships with partners such as TikTok, X (formerly Twitter), Spotify, Pinterest, Criteo, Snapchat, and others.
Latest development: With our assistance, the merger documents are being formalised.
