We advised the company, a fully owned subsidiary of The Yokohama Rubber Co. Ltd., Japan, with subsidiaries in strategically important locations worldwide, in the cancellation action against trademark BABY ALLIANCE MEMBER, because trademark ALLIANCE in class 12 was rejected due pre-existence of trademark BABY ALLIANCE MEMBER.
The client wants to register his ALLIANCE brand to distinguish tires. The Trademark Office in Peru declared the cancellation action founded due to lack of use, the owner of the trademark BABY ALLIANCE MEMBER has filed a reconsideration, and the procedure is pending resolution.
The ‘ALLIANCE’ trademark holds significant importance for our client’s business endeavours.
