Acquisition of assets for candy and chocolate productions. Our firm advised Arcor Group—the main food company in Argentina—through the company Arcor de Perú, on the acquisition of assets from Masterbread, a subsidiary of Alicorp—an entity within the Grupo Romero. The transaction includes machines related to the candies and chocolate production line previously operated under the Sayon brand by the counterparty.
Trademark license agreement granting rights: A noteworthy aspect of this transaction was the execution of a comprehensive Trademark License Agreement, granting Arcor the right to use 24 trademarks associated with the trademark Sayon.
Seamless execution in record time: The transaction’s complexity was heightened by its expedited timeline, demonstrating our firm’s exceptional coordination and strategic focus. Arcor and the counterparties completed the negotiation and execution process within a six-month timeframe: three months for the initial agreement signing and another three months to finalise the transaction.
Expanding client’s footprint in consumer goods industry: This acquisition underscores Arcor’s commitment to expanding its footprint in the fast-moving consumer goods industry while leveraging the legacy and recognition of the trademark Sayon to further its Peruvian market presence.
Latest development: The deal was closed in November 2024, and we are advising the client on several post-closing actions.
