Trademark opposition in relation to marks distinguishing related services. The firm is advising Explora Chile—a company in the tourism and leisure sector—on a trademark opposition against Centro Educativo Explora and its trademark EXPLORA in class 41 (education services), on the grounds that the trademarks distinguish related services. In addition, the client develops an education and training service for tourist guides, which also corresponds to class 41.
Trademark protection encompassing education services: Our work additionally sought to obtain evidence of the use of the EXPLORA activities developed in class 41. Explora Chile, through Explora Valle Sagrado, carries out several activities, including education services. In this sense, the strategy was to define whether Explora Chile would present the opposition or include Explora Valle Sagrado. Ultimately, the decision was that Explora Chile would file the opposition.
Pioneer in experiential tourism: Explora Chile is a hotel, lodge, and exploration company that operates in some of the most remote corners of South America. Its goal is to deeply understand and promote the conservation of these territories. With more than 30 years of experience, Explora has established itself as a pioneer in experiential tourism, offering unique exploration activities that differ from conventional tourism.
Important case due to brand’s notoriety: In Peru, Explora Chile develops experiential tourism activities in the Sacred Valley, Cusco, through the majority shareholder company Explora Valle Sagrado. Thus, the case is particularly important for the client since the EXPLORA brand is highly recognised in the tourism market.
Latest development: The counterparty has not answered the opposition, and the procedure is pending a resolution before the first administrative instance.
