Dispute following breach of contract in beverage sector. Estudio Olaechea is representing Pernod Ricard Perú (PRP) in a dispute with EuroProducciones—a media company—arising from a contract for the exclusive distribution and marketing of PRP products in events organised by the counterparty.
Discovering counterparty’s breach of contract through social media: Our client entered into such an agreement with the counterparty, but later discovered via a social network that EuroProducciones had removed all references to its brands and began promoting, advertising, and selling products from one of our client’s competitors.
Large amounts invested and contract termination: Our client had invested a substantial sum in advertising, marketing, furniture, and brand visibility at the event venue. Consequently, with our assistance, it terminated the contract and filed a lawsuit seeking penalties and damages.
Prominent distributor of alcoholic beverages: This case is significant because PRP is a prominent distributor of alcoholic beverages and regularly enters into commercial agreements with various event production companies across the country for the distribution, sale, and promotion of its brands.
Latest development: We continue to assist the client in this matter.
