Comparative advertising and possible abuse of competition rights. Olaechea is advising the Clorox company and Clorox Peru with an analysis of an advertising campaign that its direct competitor publicised in comparative advertising. Although comparative advertising is permitted, using a comparison with the competitor as a basis for the advertising may constitute an abuse of rights.
Assessment of anti-competitive behaviour for complaint against competitor: Clorox is considering filing a complaint against the competitor and we are assisting the client in assessing anti-competitive conduct to substantiate the arguments of this complaint.
Multinational giant in cleaning products sector: The Clorox Company is an American multinational manufacturer and marketer of consumer and professional products, including bleach. The client was founded in 1913, currently operates in around 25 countries and territories worldwide, and its products are sold in more than 100 countries.
Analysis of free competition regulation breach.
Latest development: We are advising the clients on this case.
